And God said: “Let the Beer Flow”

Mexico Tecate beer promotion - a beautiful model in hot pants

Mark had eyes only for the red Tecate cooler bag…!!

March 30, 2013 – Easter week, or “Semana Santa,” is a HUGE vacation week in Mexico. Everyone from the interior cities comes down to the beach to play, it seems. So when we got to Walmart yesterday to do an ordinary provisioning run, we were there with the rest of Puerto Vallarta (and Guadalajara and Mexico City). They were all stocking up on party basics. Of course, the most important party basic is BEER, and the beer manufacturers were doing all they could to get their product out of their hands and into ours.

Their method is incredibly effective. We were debating between a twelve-pack of Pacifico and a twelve-pack of Tecate. Then Mark noticed that the Tecate was on sale: two twelve-packs for 185 pesos ($14.80 USD). Well, that was a no-brainer since Pacifico was quite a bit more. We loaded two twelve-packs of Tecate into our cart and carried on.

Then we noticed a very svelte Tecate girl in very hot hot-pants. How could you not notice her, especially since she was in stiletto heels and was about 5’10” tall?! We have learned that these beautiful beer models are always in the stores with some kind of cool promotion, and we quickly discovered what hers was: buy four twelve-packs of Tecate and get either a Tecate umbrella, a Tecate beach chair or a Tecate shoulder-bag / cooler for free.

Mark’s face lit up. He loves a deal, and he instantly had his eye on the red Tecate cooler bag she had on her shoulder. So, into the cart went two more twelve-packs of Tecate.

I’ve gotten used to the beer gals and their promotions after three seasons in Mexico, so I wandered off to sample the free potato chips that were being offered to customers. Yum (except the jalapeño chips — Yikes on those!!).

I turned back to see Mark and another Tecate gal taping extra cans of beer onto the twelve packs in our cart. Huh? It turned out there was another promotion going on: buy a twelve-pack of Tecate and get two extra cans for free, taped onto the outside of the box.

Wow, suddenly we were getting four twelve-packs plus 8 extra cans of beer plus a shoulder cooler bag, all for 370 pesos, or a little under $30. That’s 56 beers – so it translates to just over $3 per six-pack – plus the cooler bag that we would pick up in the Tecate tent outside the store. What a deal!!

The Coors folks were trying hard too, but they were using another tactic that wasn’t quite as effective. They had a studly guy with bulging muscles giving away Coors T-shirts. Unfortunately for him, Coors is an imported beer, so it was quite a bit more expensive. And, I have to say, the guys weren’t exactly lining up in front of this hunk to get their picture taken with him.

However, outside the store in the Tecate tent, where the music was blasting and the giveaways were flying off the tables, the male customers were nearly knocking each other over to get pics of themselves with the Tecate girls. One girl in particular was a stunner, and she had the moves down as she posed too. I wonder how many guys forgot to pick up their umbrella or beach chair or cooler bag in all the excitement?

No matter. Looking down the line of guys waiting for their photo op, I saw Tecate twelve-packs and taped on pairs of cans practically spilling out of all their shopping carts. The Easter party bash was just getting started!

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Other blog posts that give a glimpse of what it’s like to live on a sailboat:

What Is It Like to go Cruising on a Sailboat in Mexico?! – Insights for planning a sailing cruise of Mexico

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